Happy Monday!
I hope you had a restful weekend. I can’t say I did, but I’m glad I got through it. I’m excited to get into this week and finally be through with Black Friday craziness!
Before we get into anything today, I just wanted to give a quick shoutout to Christine D. Christine, I appreciate you being here and I hope you have a great week!
Oh and also, are there any specific questions I can be answering for you in regard to personal branding, marketing strategy, or otherwise? I would love to help out. Just reply to this email.
The Goods
PDF: Patience, discipline, faith.
This week I’m wishing you the patience you need to gracefully get through the frenzy that the holiday week can bring.
I’m wishing you the discipline to stick to your routines, habits, and boundaries that keep you primed all year long, even with all the distractions that are put in front of us.
And I’m wishing you that you keep your faith in knowing that no matter how challenging this season might be for you it will work in your favor when you add a little positivity to the patience and discipline.
Be kind to one another.
New Podcast: Fighter’s Mentality with Vaughn Crawford and Darynn Leyva
Listen on Apple, Spotify, or anywhere else you listen to podcasts.
“…has he seen adversity? Is he waking up at 5 AM? Does he understand the grind, the grit? Does he understand deep waters? Because we’ve been there.”
On the surface, it might look like boxing is all about violence, and knockouts. But to these two, it’s life. It’s an art, a showing of courage, comradery, and a means to make a living.
In the newest episode of Oversharing, coach @vcboxingfitness and professional boxer @darynnleyva give you a real look at what it’s like as an up and comer in the sport - just before their biggest fight of Darynn’s career.
Darynn and Coach Vaughn have faced everything from sleeping in cars after night shifts to train to battling unfair judges and still find the heart and hope to get up to right again. And this is why I love ‘em and am proud to share this episode with you.
In Marketing Land:
Just a quick tip as you’re monitoring your ads this week: monitor overall ad spends vs. overall revenue. Shopify updates in real-time, but there are lags in the data that’s being shown in various ads managers.
We’ve noticed a heavy lag on some of our accounts, and a massive discrepancy between purchase data and what’s actually coming through on Shopify. In one case, we are seeing FB under-reporting, and not matching conversion value to purchases. In some cases, we are seeing dozens of purchases with little to no conversion value shown which makes it difficult to manage ads solely from an ads manager.
So if you’re seeing something similar, consider looking at data points such as CTR, CPM, reach, frequency, click to LPV ratio, C/LPV, etc to make judgments on which ads to continue running, deactivating, or replacing.
I hope you have an incredible week!
-Mik