Can I just tell you how much I appreciate that you open this email on a Monday morning - amidst the dozens of emails you’re probably getting today?
Thank you for that. But if there’s a better time for you to receive it, let me know.
Before we get into all the things I just want to give a quick shout out to Talia. Talia, thanks for reading this even though you listen to all my rambling in the office🤣.
*I’m writing this one from my phone, so please excuse any typos. Well moreso than usual anyway LOL .
In Marketing Land
As some of you might be creating some last-minute content for BFCM, I thought I’d give you a quick insight from our campaigns last year:
The best performing ads we launched at Blue Light were simple graphics that had the original price slashed, and the new one displayed. Nothing fancy.
Kinda like this one, which peaked at 7.8x ROAS.
In the event you have multiple SKUs, something simple stating your site wide sale like this can perform well also.
This time of the year, specifically BFCM, people are just looking to shop the best deal. It’s one of the few times of the year where you won’t have to get wildly creative to make a sale. Just make sure you stand out.
Of course, don’t get lazy. Be sure you’re using at least 3-5 ad variations (including videos) per ad set to give yourself enough opportunities to succeed this holiday season.
The Goods
Pause.
When you’re feeling frustrated and unsettled
Pause.
When you’re searching for inspiration
Pause.
When you feel like people aren’t understanding you
Pause.
When you accomplish a goal, no matter how small it is
Pause.
Before you rush into your work day
Pause.
When you feel like you’re losing direction
Pause.
The world has taught us to react impulsively instead of respond thoughtfully. So pause, because there‘s clarity in the moments we give ourselves to step back and gain another perspective.
My Pick of the Week
I’ve been into a lot of sweet R&B sounds lately and this artist RINI has been on repeat. Great for mellow mornings, long runs and background music during work.
I hope you have an incredible week! If you have any questions about your Black Friday campaigns feel free to email me :)
-Mik
Always appreciate a reminder to pause. Thanks Mik. Enjoy your Monday.